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Tim Cook: The silent power behind Apple's success 


“We all want to make the world a better place. But the first step is to take our responsibility and act consistently.” - Tim Cook


Tim Cook has led Apple with strategic and inclusive decisions without imitating Steve Jobs. He has found an authentic leadership voice that focuses on sustainability and diversity. His reserved manner encourages creative ideas and builds trust, as he operates in the background and focuses on the essentials.


This shows us that true leadership is not based on dominance, but on firm values and vision. This approach encourages teams to work together and helps them to develop their best ideas. What leadership qualities inspire you the most?


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